KREATIVkraft organizes lectures and seminars on the topic of communication and communication design.
Series of seminars and productions within the framework of the Interreg project DESIRE on the topic of communication design and PR for designer products.
Three target sectors in the cross-border region around Carinthia and Italy were selected for the project:
The series of presentations and seminars, consisting of several parts, was held in the aforementioned towns and cities and provided the participants with fundamental basic knowledge about advertising and market communication.
In addition, specific implementation examples were presented (product names, logos, graphics concepts) and the matching brand images were created, PR strategies drawn up and concepts developed for the visual presence in different media.